Director of Content Strategy & Growth

Director of Content Strategy & Growth

Full-Time | In-Office | Paid Vacation + 401k Match
Pay: $55,000- 75,000 Salary

Location: 513 W Bremer Ave. Waverly, Iowa

High Point Land Company is a market leader in farmland and recreational land real estate, with a national reputation for results. We are searching for a hands-on, results-driven Director of Content Strategy & Growth to take our brand and our team to the next level.

What You’ll Do:
  • Lead the vision: Own our content and campaign strategy across all digital channels (Instagram, YouTube, Facebook, TikTok, Email Campaigns and more).
  • Direct our creative team: Provide clear, actionable direction to in-house editors, videographers, and designers. Turning raw creative into high-performing, on-brand campaigns that drives social growth and brand recognition.
  • Drive growth: Set and execute strategies that organically grow our following, generate viral engagement, and drive qualified leads and brand recognition.
  • Leverage analytics: Dive into performance data, draw insights, and quickly adjust strategies for better results.
  • Own the message: Develop campaign concepts and craft psychologically compelling copy that speaks to our core audiences, especially landowners
  • Stay ahead: Monitor trends in social media, digital marketing, and our industry, bring innovative campaign ideas to the table not just be told what to create.
  • Collaborate: Work closely with leadership, sales, and marketing to align content strategy with business goals.
What We’re Looking For:
  • Proven track record of growing social channels with viral-level engagement.
  • Experience providing direction and feedback to creative teams (not just doing the work yourself).
  • Strong campaign-building instincts, with examples of content or campaigns that drove real business results.
  • Excellent copywriting skills with an understanding of persuasion and audience psychology.
  • Data-driven mindset; knows how to read, interpret, and act on analytics.
  • Industry experience in real estate, agriculture, land, or related high-trust B2B/B2C fields strongly preferred.
  • Organized, decisive, and collaborative, ready to take ownership in a fast-growing, mid-sized company.
What You’ll Get:
  • $55,000- 75,000 Salary
  • Paid vacation and holidays
  • 401k with company match
  • Opportunity to lead and build your own high-impact team
  • Clear path to advancement as our brand and business grow

 

If you’re a builder, not just a manager, someone who knows how to turn creative vision into measurable growth and can lead a team to execute, apply now. By submitting your resume and cover letter to employment@highpointlandcompany.com

Search Articles

Recent Articles

Featured Categories

Want to stay up-to-date with
our latest properties?
Sign up for our newsletter
  • This field is for validation purposes and should be left unchanged.